When asked how far they would go for a fascinating life, 60% of people said they’d be willing to bend their morals, standards, or loyalties. (do you fall into this category?)
These results raise the obvious question: what does it take to be fascinating? The answer, according to Sally, is that it takes some blend of the seven triggers, which are defined as deeply rooted primal means of arousing intense interest:
-
Lust: the anticipation of pleasure, which we crave.
-
Mystique: unanswered questions, which intrigues us and makes us want to solve the puzzle.
-
Alarm: the threat of negative consequences, which demands immediate response.
-
Prestige: symbols of rank and respect, which earn us status and admiration.
-
Power: command over people and things, which draws our focus.
-
Vice: rebellion against rules, which tempts us toward “forbidden fruit.”
-
Trust: certainty and reliability, to which we give our loyalty.
The business implications of being able to employ these triggers can be significant. According to the research, a fascinating brand can charge more than an un-fascinating one, up to four times as much. People also will pay a premium for brands that activate desired triggers. In the presence of a fascinating product, 80% of people report a strong emotional or physical response.
Read the full article at: http://www.openforum.com/idea-hub/topics/the-world/article/seven-triggers-of-fascination-matthew-e-may
No comments:
Post a Comment
Talkin back